Kasey Rockwell, CUDE, CCUE-WCMS

Kasey is an accomplished executive who began her credit union journey shredding old drafts and inserting share draft buck slips in members’ statements at her dad’s credit union. Learning early on that “it’s all about the member”, is what drives Kasey’s leadership decisions today.

Her financial services background spans over thirty-five years working in large and small credit unions and the Northwest Credit Union Association (now the GoWest Credit Union Association). Kasey’s experience includes strategic planning, leadership development, operations, marketing, business development, compliance, political advocacy, and community engagement.

Kasey is an approachable leader who engages all levels of stakeholders and encourages team collaboration. She empowers her team and provides them with resources and tools to get the job done. An effective communicator, Kasey easily builds rapport with employees, board members, vendors, community leaders and legislators.

Over the course of her career, Kasey has been passionate about Credit Unions for Kids. She knows children are our future and believes providing the best medical care makes sense. It’s the true meaning of “people helping people”. While overseeing the Oregon and Washington program (six Children’s Miracle Network Hospitals), she also chaired the Credit Unions for Kids annual auction helping to raise over $9.5 million during a 12 - year timespan.

Credit Union Development Educator

Certified Credit Union Executive - WCMS

WOCCU International Executive Volunteer corps

Credit Unions for Kids Doernbecher Advisory Board

• I make life easier. CEOs are juggling strategy, operations, staffing, compliance, and member needs. I step in as a trusted partner who can take ownership of complex projects or pain points and move them forward efficiently and thoughtfully.

• I build trust quickly. Staff, leadership, and Boards respond well to my collaborative style. I don’t come in trying to overhaul everything—I listen first and build solutions that people can get behind.

• I'm adaptable. Whether the need is cultural improvement, operational fixes, or support with growth strategy, I bring a toolkit that’s flexible and based on real-world experience.

• I offer value without fluff. CEOs appreciate that I don’t waste time. I get to the heart of what’s not working and offer realistic, respectful ways to fix it.

• I offer affordable pricing.  Tiered price options based on asset size means I can fit within your budget.